LELECHA is a new high-end tea brand of "Tea Drink + Soft Bun". It originally created Cheese Fresh Fruit Tea, Brown Sugar Milk Tea, Dirty Choco Bun, Durian Cheese Soft Bun, Starry Custard Bun, etc. LELECHA uses the best original leaf tea from the tea source, fresh fruit from the farm, imported cheese and wheat flour. The products are all made-on-side. LELECHA insists on making "premium tea with soul" and is committed to refreshing consumers' and the world's understanding of Chinese tea drinking culture and inheriting oriental tea culture in an innovative and technological way.
The first LELECHA was set up in Wanda Plaza,Wujiaochang, Shanghai,
and it created fresh fruit tea with cheese and Durian Cheese Soft Bun of King Sudan.
Dirty Choco Bun was born and became popular all over the country.
LELECHA entered Guangzhou for the first time.
The first PINK Strawberry-Themed Store of LELECHA came to SML Center in Shanghai.
LELECHA entered Beijing for the first time.
The first super collection store “Collection Stores of Delicacies” was born, including Berryhere, BOBOCAKE, KAMIDAI, LELECHA Brand and LELECHA Tea.
Brown Sugar Milk Tea was born and became popular all over the country.
The first LELECHA concept Store of tea factory in the world was established in Shanghai Global Harbor.
LELECHA started the activity of "Looking For The Taste Of The City" and launched soft bun in joint name with Shanghai's time-honored Mr Wu’s Scallion Pancake
Berryhere and BOBOCAKE, collection brands of “Collection Stores of Delicacies” officially landed in Shanghai
LELECHA received over 100 million Round Pre-A financing.
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Email: eileen.liu@lelecha.com
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